Simsan’s Investment Criteria
Aside from focussing on underrepresented founders and diverse teams, we also look at the stage, sector and location which, if fulfilled, makes startups significantly more likely to be seriously considered for investment by us.
Stage:
- Pre-seed: We look for a viable concept with MVP designed and getting traction. There should be a clear target market identified with a strong founding team and an acute understanding of their unit economics.
- Seed: We are more likely to consider those with signed partnerships and some customers facilitating the generation of some revenue. Again, we are interested in companies that have established some traction and have identified a direction for scaling the business.
- Series A: We would like to work with companies beginning a journey along their trajectory of growth with other investors backing and impressive revenue being generated. Alongside this we like strong-medium sized teams that are scaling their start up with pace.
Sectors:
Those startups taking a deep tech approach should be utilising scientific and/or engineering innovation to create a commercially viable product that is verified by experts and advisors, is IP protected and has a clear differentiation from other competitors in the market.
Companies opting to use fintech solutions should have thorough knowledge of the regulations and be already adhering to such regulations. Fintech companies, especially overlapping with other verticals, should be using an innovative solution for customers that has a realistic potential for scalability.
Locations:
We consider startups that are incorporated in Europe, South Korea, and India, as well as those with subsidiary offices in those regions as they expand into new markets.